The rise of digital video advertising has also created new monetisation opportunities for content creators and rights holders. However, OTT distribution can come with roadblocks, since each viewing platform has specific content and metadata requirements that change frequently. Whether providing a live streaming or video on demand (VoD) experience, content needs to be correctly tagged and formatted for destination platforms, optimised for multi-screen and multi-device viewing, and adapted to bandwidth availability for individual viewers.
End-to-end solutions that deliver your video content and intelligently process them based on individual platform requirements—and adapt to each viewers’ bandwidth availability—help create seamless viewing experiences that are more likely to retain audiences. By syncing DTH capacity with online streams, you’re able to consistently provide buffer-less, synchronised crystal-clear viewing experiences—even when distributing bandwidth-heavy content, such as live sports events.
While keeping online viewers engaged can be challenging, better viewing experiences increase the likelihood of your content becoming their next must-see or must-binge event.
Bringing it all together
Achieving meaningful audience engagement through each of your viewers’ preferred screens, devices, and services on a daily basis—not to mention measuring return on investment—may seem unfeasible. Some broadcasters have opted to keep content distribution processes separate, to avoid disrupting established workflows and to keep a clear picture of how different platforms perform individually. Yet, it’s becoming increasingly evident that managing content distribution systems independently results in higher costs and decreased operational efficiency in the long-term. For broadcasters, making the most of today’s viewership landscape means leveraging expertise in hybrid distribution.
SES helps you implement the video distribution solutions you need to get your content everywhere. Globally, we reach over 1 billion people across 355 million homes, and distribute more than 8,200 channels via satellite. We also manage playout for more than 525 channels, while delivering more than 8,400 hours of online video streaming each day, as well as over 620 hours of premium sports and live events. We’re able to grow alongside the current video landscape by combining contribution (satellite, fibre delivery, and IP delivery), distribution (DTH, DTC, and DTT) and content delivery networks (VoD Everywhere) into one truly hybrid distribution ecosystem.
By taking advantage of our ecosystem, you’re able to simplify reliable, cost-effective delivery of high-quality video for multi-screen, multi-device consumption on any platform. We position you to scale your long-term growth, by ensuring you’re always able to access network capacity for superior viewing experiences, synchronise video solutions to optimise operational efficiency, and make sense of insights that indicate revenue opportunities. As a result, you can focus on what you do best—creating extraordinary video content that impacts audiences everywhere.