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Satellite and the modern TV audience

Reach and retain

Direct-to-home television (satellite, terrestrial, or cable) remains the most popular way of viewing content globally.

Its unmatched geographical reach and infinite scalability matter in an age when media providers are chasing an increasingly fragmented audience.

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Not an "Either or" Choice

Today’s viewers want to watch the content of their choice in the best possible quality on any device, but they don’t care how it gets there.

The thinking is not, ‘I’m going to watch live linear TV’ but ‘I want to watch my favourite show on any screen’.

Direct-to-home television plays a crucial role in an ecosystem that now includes subscription streaming and online video services. Each platform has advantages, with satellite a clear leader in availability, quality, reach and live experience.

Where does satellite fit in?

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Quality

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Viewing experience

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Scalability

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Reach

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The lick of a flame as an action hero escapes a burning building, the expression on a musician’s face as they hit a note, the precise spin of a football as it leaves a striker’s foot…it’s the details that make a viewing experience.

For over 20 years, satellite has helped broadcasters and TV platform operators bring audiences an exceptional HD viewing experience and, today, over 530 million households worldwide have access to Ultra High Definition television.

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The ultimate viewing experience

Live coverage has always united viewers, whether a music festival, sporting event or news story. However, anyone who has tried to stream a popular live event online knows the frustrations of network congestion, endless buffering and poor picture quality.

The capacity to broadcast live events in near-real-time makes satellite TV providers the choice of dedicated sports and music fans.

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Unrivalled scalability

As yet another streaming service launches, viewer attention is becoming more fragmented. Distribution is critical as operators try to get their content to the broadest audience and multiple devices and platforms.

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The furthest reach

Unlike traditional cable or terrestrial TV, Satellite does not need complex additional infrastructure to reach more viewers. It is the only reliable way to reach remote parts of the world without stable (or any) internet connection.

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How to reach and retain today's audiences

Broadcasting has changed monumentally over the last decade as providers embrace new platforms and delivery methods.

At the same time, satellite technology has advanced to provide unprecedented scalability, speed and flexibility.

Well into the streaming age, satellite remains a powerful tool to reach and retain viewers across the globe.

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