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Audience Measurement and Ad Insertion

Get to really know your audience

I'm leaving for someone that gets me

Relationships break down if one side just doesn’t understand the other. That’s why audiences are sidelining DTH to spend more with search engines and streaming platforms. Their powerful algorithms serve up exactly what the viewer wants, when they want it. Show them you can meet their needs too.

Make it personal

The benefits of audience measurement.

1

Customize our web portal with your branding and payment options.

2

Increase revenues with targeted advertising - serve ads to different target groups within the same ad break.

3

Invite your viewers to sign-up, choose their payment options, and manage their preferences.

4

Understand your viewer journey as they switch between screens.

5

Test new services and get immediate feedback.

Hybrid TV: real-time audience measurement and regular email reports

DTH:

  • Which channels are switched on/off
  • Audience reach
  • Demographics

OTT:

  • Exact viewing time
  • Number of unique viewers
  • Audience localities

Targeted Advertising

How we make it personal.

Real-time server-side insertion or replacement of ads into VOD, linear stream and nPVR

Content Instant analytics

Detection and insertion of ad markers (SCTE35)

Interfacing with ad-servers and SSPs via VAST

HLS and MPEG DASH support

Integration in our OTT content workflows

End-to-end monitoring and 24/7 support

Why us?

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Global reach

Our global satellite network and strong OTT infrastructure reach viewers wherever, and however, they are watching.

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Expertise

With over 30 years of experience, we are experts in designing systems to grow audiences, reduce costs, and maximise operational efficiency.

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End-to-end service

We don’t just take care of your operations, but your future too. All with a single point of contact.