Audience Measurement and Ad Insertion
Personalise your offer to grow subscriptions and advertising
Things just got personal
Personalisation touches every area of consumer life, from our morning coffee order to the ads we see on social media. Expectations for television are no different: we want shows that interest us and adverts that reflect who we are. If a television service isn’t providing that, it is an easy switch to a service that ‘gets us’.
This is why gathering customer data through measurement is critical for TV platform operators.
TV platform operators can collect more information on household viewing patterns than ever (subject to local data laws). Data points include live audience reach, when channels are on or off, exact viewing times, regional audience splits, and more. When combined with satellite TV’s superlative reach, these data points create powerful models to guide programming and ad scheduling.
Audience numbers at given points in time
Average daily viewers
Month-to-date average viewers
Average number of viewers per time slot, e.g. Primetime
Live data about programmes and ad breaks as they play
Our global satellite network and strong OTT infrastructure reach viewers wherever, and however, they are watching.
With over 30 years of experience, we are experts in designing systems to grow audiences, reduce costs, and maximise operational efficiency.
We don’t just take care of your operations, but your future too. All with a single point of contact.