SES's Ethiosat Now Delivers Content to 95% of TV Homes in Ethiopia

SES's Ethiosat Now Delivers Content to 95% of TV Homes in Ethiopia

136 channels are now being broadcast to 17 million TV households with 70% increase in reach from 2022

Addis Ababa, Ethiopia, 14 May 2024 – SES, a content connectivity solutions provider, announced that its Ethiosat platform at the 57 degrees East orbital position now delivers content to 17 million TV households in Ethiopia, an increase of 7 million compared to 2022, with its reach penetration growing to 95%.

The Ethiopian TV market has undergone a continuous rapid expansion as the number of TV households has increased by 400% since 2017 to 18.2 million homes now receiving TV content. The penetration of HD homes in the market has also increased from 48% to 62% since 2021, with Ethiosat’s number of HD TV channels growing from 15% to 62%. 

Direct-to-home satellite remains as the main mode of TV reception in Ethiopia. 

Ethiosat is Ethiopia’s first-ever dedicated free-to-air (FTA) TV platform, hosted on SES’s NSS-12 satellite. Launched in October 2019, the platform is a result of an agreement between the Ethiopian Media Authority, Ethiopian Space Science, Ethiopian Broadcasting Corporation (EBC), Association of Ethiopian Broadcasters (AEB) and SES to consolidate all Ethiopian TV channels and broadcast them from one orbital position. 

SES as a global operator of over 70 satellites and with additional satellites under construction has excellent flexibility to ensure the long-term service continuity of the Ethiosat platform from its prime orbital position at 57 degrees East.

“We are immensely proud to be part of the growth of the Ethiopian TV market through the Ethiosat platform. The increase of TV households in the country and the penetration of the platform confirms the importance of Ethiosat as an established source audiences rely on to watch their favorite local programming in the best quality possible,” said Norbert Hölzle, Global Head of Media at SES.

For further information please contact:

Suzanne Ong
External Communications 
Tel. +352 710 725 500
[email protected]

About SES

SES has a bold vision to deliver amazing experiences everywhere on Earth by distributing the highest quality video content and providing seamless data connectivity services around the world. As a provider of global content connectivity solutions, SES owns and operates the world’s only geosynchronous orbit and medium earth orbit (GEO-MEO) constellation of satellites with the unique combination of global coverage and high performance. By using its intelligent, cloud-enabled network, SES delivers high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 6,400 channels, reaching 363 million households, delivering managed media services for both linear and non-linear content. The company is headquartered in Luxembourg and listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: