Bringing Digital TV to Georgia
Together with MagtiCom, we are bringing the latest digital content to every household in Georgia.
Industry
Media & Broadcast
Location
Georgia
In 2014, Georgians were familiar with analogue TV, but knew little about the benefits of digital satellite TV – and even less about HDTV. Many of the country’s 1.2 million households are located in remote, mountainous, and hard-to-reach areas, but MagtiCom wanted to be able to offer their service to the entire population living in every town and village.
MagtiCom is the country’s largest telecommunications company, providing fixed and mobile phone services. The company launched Georgia’s first satellite pay-TV service, MagtiSat, in 2012, acquiring more than 100,000 customers by 2014.
Our partnership enabled MagtiCom to bring the latest digital content to every household in Georgia – even those in the most mountainous and inaccessible villages. We provided a wide range of services, from uplinks to retail support, for the launch of the digital direct-to-home television service. To guarantee the service of up to 112 channels, including six in HD, we included a protected, redundant feed on the four transponders on ASTRA 4B. The digital TV package includes four channels of MagtiCom’s own content, as well as channels from other local content providers that are distributed via MagtiCom’s uplink centre.
Moving into TV was a huge step for us because we knew nothing about DTH television. We chose a very reliable and knowledgeable partner in SES, and its satellite fleet provided the best footprint for Georgia. MagtiSat is the first DTH operator in Georgia, and we don’t only target cities. We target every Georgian everywhere. SES gives us the satellite technology and support we need to enable a footprint that covers every single inch of the entire territory to deliver both local and international content.
David Lee, President of MagtiCom
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