Bringing racing excitement to global audiences
How can sports organisations share their content and extend reach with fans across the globe?
IndyCar racing has experienced a huge rise in popularity in recent years with growing interest from fans all over the world. Red carpet celebrities have also started to take part in the premier sporting event, the Indianapolis 500, known as "The Greatest Spectacle in Racing", which takes place over Memorial Day weekend.
The world’s fastest and most diverse race series, the NTT IndyCar Series is run by the Indy Racing League (IRL), LLC (IndyCar), the American-based auto racing sanctioning body for Indy car racing and other disciplines of open wheel car racing.
IMS Productions was given the responsibility of transmitting all NTT IndyCar Series races to international rights holders in approximately 80 countries. The full-service production company sought a reliable partner to aggregate and distribute live IndyCar race content to broadcasters and takers worldwide.
IMS Productions turned to SES for its global distribution network, digital media services and expert team in its worldwide media centres. Working together, IMS Productions and SES could ensure that content was aggregated and processed from the different race venues. SES’s teleports in the US and worldwide managed and distributed the content globally via satellite and fibre.
The joint solution with IMS Productions has enabled IndyCar to reach new audiences in APAC, Europe and the Americas, with viewers even in remote areas.
“By collaborating with SES, an expert in delivering flexible services that cut through transmission complexities, we can help INDYCAR distribute its racing content with the ultimate reliability and global reach that is imperative for live sports.”
Kevin Sublette, president at IMS Productions
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