Baita Conteúdo Broadcasts 10 HD channels via SES Satellite across Brazil
Local content owner and aggregator’s online content to be broadcast via SES-6 at 40.5 degrees West, reaching all cable and direct-to-home (DTH) operators
Luxembourg, 25 July 2019 – Twenty-four million TV households can now enjoy 10 HD channels delivered by Baita Conteúdo, a Brazilian content owner and aggregator, thanks to a new partnership with SES, announced the world’s leading satellite operator today.
For the first time ever, Baita Conteúdo, which currently distributes its channels over the internet for Pay TV cable operators, will deliver the same channels via satellite and reach all cable and direct-to-home (DTH) operators served by the SES-6 satellite. SES-6, at 40.5 degrees West, provides dedicated secure delivery to reach 100% of pay-TV cable headends across the Brazilian market.
The Baita Conteúdo channels are Rede Mosaico, Up Chanel, Hello TV, Bora Filmes, Entretendo, Promessas, Life, Clubinho, 24h News and INSPIRE. The channels are of mixed genres which include variety shows, educational programmes, business chat shows and news.
“While the 10 channels we are broadcasting are of outstanding quality and provide viewers with informative and entertaining content, one of the challenges of being a content owner is to reach the widest possible audience and generate revenue from this content. The best way to reach millions of people is undeniably via satellite. We are thrilled to carry out this partnership with SES and we have complete confidence in its technical ability to deliver channels with total quality and reliability,” said Pedro Bernardo, Content Director of Baita Conteúdo.
“The golden age of content is now, with so much compelling content being created across the country. As a satellite operator, it’s in our DNA to enable content owners to deliver content in the best picture quality and create the most engaging experience for as many viewers as possible. We understand the challenges faced by our customers and are more than happy to develop mutually-beneficial partnerships that will positively impact the TV viewer experience,” said Jurandir Pitsch, Vice President Sales, Latin America & Caribbean of SES Video.
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SES is the world’s leading satellite operator with over 70 satellites in two different orbits, Geostationary Orbit (GEO) and Medium Earth Orbit (MEO). It provides a diverse range of customers with global video distribution and data connectivity services through two business units: SES Video and SES Networks. SES Video reaches over 355 million TV homes, through Direct-to-Home (DTH) platforms and cable, terrestrial, and IPTV networks globally. The SES Video portfolio includes MX1, a leading media service provider offering a full suite of innovative services for both linear and digital distribution, and the ASTRA satellite system, which has the largest DTH television reach in Europe. SES Networks provides global managed data services, connecting people in a variety of sectors including telecommunications, maritime, aeronautical, and energy, as well as governments and institutions across the world. The SES Networks portfolio includes GovSat, a 50/50 public-private partnership between SES and the Luxembourg government, and O3b, the only non-geostationary system delivering fibre-like broadband services today. Further information is available at: www.ses.com