30 Jul 2018

What if we’re looking at the linear TV vs. non-linear TV debate incorrectly? What if it’s not a matter of “or” but of “and”? As we examine TV viewing patterns and viewers’ experiences and preferences, it becomes clear that both methods offer unique benefits that are not mutually exclusive, but in many instances are complementary. Perhaps what we need is a hybrid solution.

08 Jun 2018

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