The role of satellite in video distribution
Africa's vast landmass and low population density make satellite the ideal platform for video content distribution. This approach is even more necessary given the continent's preference for and dependence on linear TV.
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The future of TV is hybrid
What if we’re looking at the linear TV vs. non-linear TV debate incorrectly? What if it’s not a matter of “or” but of “and”? As we examine TV viewing patterns and viewers’ experiences and preferences, it becomes clear that both methods offer unique benefits that are not mutually exclusive, but in many instances are complementary. Perhaps what we need is a hybrid solution.
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