Satellite TV Gains Popularity in Ghana and Nigeria
• Study shows Satellite TV reception increases by 23% in Nigeria and 19% in Ghana in 2019 since the last study, conducted two years ago
• SES currently reaches 35 million TV households across the African Continent
Luxembourg, 25 June 2020 — SES, the leader in global content connectivity solutions, has unveiled the results of its annual Satellite Monitor survey, which reveals a steady increase in the penetration of satellite TV across Africa. The study on TV reception also shows an increase in SES reach from 33 million African households in 2018 to 35 million households in 2019.
In Nigeria, the Satellite Monitor results revealed that satellite TV reception was the choice for 11.8 million households in 2019, a 23% increase compared to 2017, and a further 4.7 million in Ghana, up by 19% from 2017. The study also highlighted that High Definition (HD) TV sets are becoming increasingly popular, already present in approximately 50% of Ghanaian and Nigerian TV homes.
Other TV reception modes in Nigeria and Ghana currently include terrestrial, cable and IPTV. According to the latest survey results, satellite TV is steadily gaining popularity as the TV reception mode of choice in both markets, with 70% of TV homes in Ghana and 33% of those in Nigeria opting for satellite in 2019 – an increase from 64% and 27%, respectively, compared to 2017.
The Satellite Monitor results show that SES also increased its reach across the broader African continent. In addition to the growth of homes reached in Nigeria and Ghana, the study shows that SES’s satellites reach 11.6 million homes (satellite and terrestrial) in anglophone West Africa; 6.2 million satellite homes in francophone West Africa; 17.7 million homes (satellite and terrestrial) in sub-Saharan Africa; and 0.9 million satellite homes in East Africa.
“The results of our annual Satellite Monitor market research demonstrate that satellite continues to be the optimal infrastructure to deliver hundreds of TV channels and in high picture quality too, while offering an affordable solution in the transition from analogue to digital TV,” said Clint Brown, Vice President of Sales and Market Development for SES Video in Africa. “With the deadline for the analogue switch-off looming in both countries – 2020 in Ghana and 2021 in Nigeria – the 2019 Satellite Monitor findings confirm that end consumers in regions going through digital migration are satisfied with satellite TV and choosing it for its better value proposition and variety of free-to-air offerings, rather than purchasing new hardware and switching to digital terrestrial TV.”
This SES annual market research offers a comprehensive and in-depth analysis into the TV market in each country it surveys and is designed to assess the development of TV reception modes and SES’s total reach in the market, as well as to serve as a benchmark for the TV and satellite industry. In 2019, Ghana and Nigeria were the main surveyed African countries as they stand as the most dynamic and highly penetrated TV markets in sub-Saharan Africa and have been surveyed by SES since 2015.
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SES has a bold vision to deliver amazing experiences everywhere on earth by distributing the highest quality video content and providing seamless connectivity around the world. As the leader in global content connectivity solutions, SES operates the world’s only multi-orbit constellation of satellites with the unique combination of global coverage and high performance, including the commercially-proven, low-latency Medium Earth Orbit O3b system. By leveraging a vast and intelligent, cloud-enabled network, SES is able to deliver high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 8,300 channels and has an unparalleled reach of 367 million households, delivering managed media services for both linear and non-linear content. The company is listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com