Reach audiences on multiple devices
Satellite Proven Most Powerful Gateway to Deliver Content and Connectivity Throughout the Home
SES plays an integral role in helping broadcasters reach multiple screens. Consumers today are eager to be entertained and be online wherever they are, at any time of day. Across the globe, there is a growing trend to consume news and entertainment across an ever increasing range of consumer electronic devices, including laptops, tablets, personal media players, smartphones, as well as the high-spec high definition TV set in the living room.
Research conducted on behalf of SES by IHS Screen Digest shows just how many more connected devices are now being used in the household. The research shows that in 2008 there were on average 2.2 connected devices per household in developed markets, and this number is projected to grow to 6.5 by 2017.
The predictions for growth of connected devices in emerging markets are even more dramatic. In 2008, the per-household average was 0.5, and this is set to rise to 3.5 connected devices in 2017.
Accenture’s Video Solutions Survey 2013 demonstrates that consumers are becoming increasingly sophisticated in their diverse viewing habits. Patterns are emerging regarding which kinds of content are being watched on different IP enabled devices.
Full-length movies and series and live content are most consistently watched on the home’s TV set, while user generated content and video clips are more often watched on mobile devices.