The convergence of broadcast and online TV experiences
Date: 22 Sept 2020
Time: 15:00 - 16:00 CEST
Speakers: John Adam (Samsung Research UK), Alexander Sacher (SES)
Viewing habits have been changing for some time. Audiences shift during the day from TV to mobile, so viewers want to have full choice of the content they watch, the picture quality the watch in SD, HD or Ultra HD, where and when they watch it and on what device.
The ability to expand your audience reach and content offering while keeping audiences engaged on your DTH platform/channel via a single user interface to seamlessly span both the broadcast and online world is an enticing proposition. By bringing OTT choice, functionality, interactive experiences and audience measurement to satellite DTH audiences, platform operators can provide their viewers further access to SD, HD and Ultra HD content, complete VOD libraries, optimised content, viewer interactions, targeted programming/advertisements and engagement tools while benefiting from previously untapped audience measurement.
This session will examine how hybrid DTH/OTT platforms can help existing and new players reach new audiences, deliver access to higher definition content, provide new features like audience measurement while providing further avenues to generate new revenue opportunities.