Category: Video

Region: Asia

SES Satellite Monitor Philippines 2020 Webinar

Setting the Benchmark for Customers and an Entire Industry
19 May 2020, Tuesday
14:00 – 15:00

The SES Satellite Monitor is an annual market research initiative that started in 1994 to measure the development of TV reception markets in Europe. In 2014, 2017 and 2018, SES expanded the initiative to include surveys in Ghana, Nigeria, Ethiopia, Tanzania, Turkey, Uganda and Kenya. 

In 2019, the research program was again expanded to include two markets in Asia, – the Philippines and Indonesia. This study generates key measurement data on video reach and penetration in these two markets. SES Satellite Monitor Philippines enables our customers to stay up-to-date on the latest industry developments and to produce the most relevant, reliable, and timely data-driven insights.

Led by SES’s Senior Market & Business Analyst, Ricardo Topham, and commissioned to leading market research institutes using harmonised and acknowledged research methodologies, the SES Satellite Monitor Philippines 2020 Webinar will provide valuable information to media advertisers, media companies, broadcasters, and content providers. With over 3,000 interviews conducted during the fourth quarter 2019 in both urban and rural areas of the Philippines, the results can help you analyse the shifting content consumption habits and broader changes to the video landscape. 

During this one-hour webinar session, we will outline the results of this research and the impact on the video landscape in the Philippines, as well as identify unique business opportunities by leveraging the CLUBTV bouquet brought together by SES and MEDIAHOUSE.PH – including how advertisers can monetise their content and expand their market reach. 

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Research measurement highlights include:

  • The development of TV reception modes
  • Total SES reach (pay-TV and free-to-air reception)
  • The progress of the digital switch-over in those countries undergoing it
  • The increase of HD TV penetration

Agenda

14:00 Introduction
SES and our presence in the Philippines
  • Yew Weng Soo, VP Sales and Market Development, Asia-Pacific, SES Video
About Platform Solution
  • John Huddle, Director, Market Development, SES Video
About MEDIAHOUSE.PH
  • Ralph Siebenaler, Managing Director, MEDIAHOUSE.PH
14:05 Video landscape in the Philippines 
  • Ralph Siebenaler, Managing Director, MEDIAHOUSE.PH
14:15 Satellite Monitor Survey Findings and Insights
  • Ricardo Topham, Senior Market & Business Analyst, SES
14:45 Q&A

Speakers

Ricardo Topham

Senior Market & Business Analyst
SES


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Ralph Siebenaler

Ralph Siebenaler

Managing Director
Magistan Media


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Yew Weng Soo

Yew Weng Soo

Vice President, Sales & Market Development, Asia-Pacific
SES Video


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John Huddle

John Huddle

Director, Market Development, Asia-Pacific
SES Video


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Event support contact:

Suyuan Kang
+65 6593 3604
+65 9011 5002
[email protected]