NAB Las Vegas
On April 24-27, we showcased our growing platform of 4K Ultra HD programming at NAB. Our platform bundles the world’s largest bouquet of Ultra HD channels together with satellite distribution services and reception equipment for Multichannel Video Program Distributors’ (MVPDs) to facilitate of 4K Ultra HD content into their channel lineup. This year, more MVPDs than ever attended NAB, and a large number of them visited our booth to discuss the future of 4K Ultra HD.
Virtual Reality (VR) was another key focus at our booth. Attendees experienced live VR via satellite through an immersive demonstration. The live 360-degree Ultra HD VR satellite broadcast from the exhibit floor of the convention captured the sights and sounds of the SES booth. Using one of our satellites, the panoramic broadcast was transmitted to a 50” Ultra HD TV and VR goggles, where it intrigued and delighted everyone who experienced it.