Satellite continues to be one of the most efficient and effective ways to deliver large amounts of digital content around the world.
Increasingly, the broadcast television and film industries are capturing, distributing and manipulating content using large media files.
File-based media distribution is a growing part of our business, according to Scott Sprague, our senior vice president of global sales, who participated in a key panel discussion at the SATCON conference in New York from Oct 12-13.
"Our customers are increasingly looking to SES as a single point provider of global distribution and connectivity," Sprague told the audience.
"We're providing hybrid networks, capable of carrying linear content via satellite and on-demand programming over terrestrial-based solutions," Sprague outlined, noting hybrid networks offer a reliable global solution for the distribution of next-generation, file-based media.
We are in the midst of an unprecedented launch initiative, having launched five satellites this year and another eight more by 2014 to meet growing demand for content and connectivity.
"Across much of the world, fibre is not the most reliable delivery mechanism," Sprague said, referring to many of the emerging markets across Africa, Latin America and Asia.
"Along with our growing satellite fleet, we are increasing the flexibility of its global distribution platform to meet the increasing complexities and demands involved in worldwide content transport today and beyond," noted Sprague.
"We're seeing many of our customers beginning to move from traditional standards to file-based technologies," he added. "And SES is well-positioned to usher in the new era with hybrid networks capable of providing global coverage."