CanalSat chose us to help it launch TNTSAT, a digital satellite bouquet available all over France, designed to meet the challenge of the digital switch-off. TNTSAT carries the same channels as the national digital terrestrial TV (DTT) offering, but delivers them via our satellites to areas where digital terrestrial coverage is poor or non-existent.
Around 5% of the French population, or some 1.5 million households, cannot receive DTT, and the TNTSAT bouquet of channels was specifically designed to target these homes. Our team in France created a full marketing campaign for TNTSAT that crossed the country, region by region, informing potential customers which channels were on offer and how to buy the receiver/decoder and dish to enable them to continue receiving free TV.
TNTSAT carries the same free TV channel line-up and channel numbering system as the DTT offering but the channels are encrypted because the satellite footprint extends beyond the French territory. The service was launched in June 2007, four years later sales have passed the 3.3 million unit mark, and today continue to grow.
The migration to digital and the success of TNTSAT shows that millions of people in France see satellite as a key method of receiving digital television.