Independent research authorities confirm the quality of the Satellite Monitors
SES has a dedicated market research team that undertakes comprehensive surveys and market analyses, which are shared with clients and business partners in Europe.
The Satellite Monitors, commissioned by SES, continuously measure the development of the reception market for broadcast and broadband services in 35 countries within the footprint of SES` European satellite fleet. At year end 2011, SES conducted more than 62,000 interviews.
Conducted by leading market research institutes and using harmonized and acknowledged research methodologies, these surveys have been audited and awarded quality stamps by independent research authorities in France, Germany, Italy, Poland, Spain and the UK.
Providing quality information about the dynamic development in the TV reception markets in Europe, the Satellite Monitors have set a benchmark for the whole satellite industry and are widely used by many entities, such as media authorities.
Background on survey methodology: TV homes can receive their TV signals through various modes of reception simultaneously (satellite, cable, terrestrial, DSL), either on one or on several TV sets. In order to evaluate the market shares of the various modes of TV reception, the total must not exceed 100%. The priorization of the modes of TV reception allows us to evaluate the market shares. Priorities are defined according to the number of channels which can technically be received by each mode of reception.
Quality stamps for the Satellite Monitors
The French Satellite Monitor, undertaken by IPOS Média, was audited and approved by the Scientific Committee of CESP (Centre d'Études des Supports de Publicité)
In Germany, the survey methodology of the Satellite Monitor conducted by TNS Infratest was approved by the ZAW (Zentralverband der deutschen Werbewirtshaft).
The Satellite Monitor in Italy conducted by GfK-asm was audited by CESP in cooperation with the statistical faculty of the University of Rome "La Sapienza". In November 2001, the audit committee approved the high quality of the methodology and the findings of the survey.
In poland, following a comprehensive audit procedure, the CESP in cooperation with the Polish Academy of Sciences endorsed the quality of the GfK Satellite Monitor.
The Spanish Satellite Monitor, undertaken by Instituto Dym, was audited and approved by the Scientific Committee of CESP and the A.I.M.C. (Asociación para la Investigación de Medias de Communicación).
In the UK, the Satellite Monitor conducted by TNS BJM was audited and approved by the IPA Appraisals committee (Institute of Practitioners in Advertising).
