SES AND SONY TRANSMIT LIVE 4K CONTENT AT IBC 201207.09.2012
Luxembourg, September 7, 2012 - SES (Euronext Paris and Luxembourg Stock Exchange: SESG) and Sony announced today that they will be transmitting live 4K content at the IBC 2012 show in Amsterdam. The protected video channel is uplinked from the SES headquarters in Luxembourg via the ASTRA Satellite System.
The 4K content is being played out in Quad Full HD format encoded in the H.264 standard at a data rate of 50 Mbit/s and is delivered on Sony Bravia 84" 4K displays at a pixel resolution of 3840 x 2160.
“Sony is committed to bringing ever greater viewing experiences to consumers around the world and 4K delivers on that promise. This live demonstration with SES on our new 4K TV demonstrates that 4K satellite transmission may arrive in the home sooner than predicted by the industry” said Olivier Bovis, Head of AV media, Professional Solutions Europe, Sony Europe.
“It's been at the heart of SES since its early days to deliver a large choice of linear TV in the highest possible quality to audiences across the globe. To meet that promise, SES and its engineers have been pioneering new TV standards such as DVB and HDTV. With the same dedication as when deploying HDTV, SES will contribute to the development of the necessary ecosystem - both operationally and technically - in order to make 4K happen," said Ferdinand Kayser, Chief Commercial Officer of SES.
Visitors of IBC 2012 will be able to view the 4K TV content at the SES and Sony stands in Hall 1 and Hall 12 (Elicium) respectively.
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SES is a world-leading satellite operator with a fleet of 51 geostationary satellites. The company provides satellite communications services to broadcasters, content and internet service providers, mobile and fixed network operators and business and governmental organisations worldwide.
SES stands for long-lasting business relationships, high-quality service and excellence in the broadcasting industry. The culturally diverse regional teams of SES are located around the globe and work closely with customers to meet their specific satellite bandwidth and service requirements.
SES (Euronext Paris and Luxembourg Stock Exchange: SESG) holds participations in Ciel in Canada and QuetzSat in Mexico, as well as a strategic participation in satellite infrastructure start-up O3b Networks. Further information under: www.ses.com.