SES SIRIUS BECOMES SES ASTRA21 Jun 2010
Luxembourg 23 June 2010 – SES ASTRA, an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), announced today that its 100 percent owned affiliate SES SIRIUS will be called SES ASTRA and use the ASTRA brand. The renaming follows the full acquisition of SES SIRIUS in March 2010 and completes the integration of the company’s fleet, activities and teams into SES ASTRA’s operations.
SES first became a shareholder in SES SIRIUS in October 2000 with a stake of 50 percent. In the course of the last decade, SES ASTRA has gradually increased this stake until it purchased the remaining 10 percent of the shares from the Swedish Space Corporation (SSC) in March 2010.
With the complete acquisition of SES SIRIUS earlier this year, SES ASTRA gained full ownership over the leading satellite system in the Nordic and Baltic countries and strengthens its market position in Central and Eastern Europe with offices in Sweden, Latvia, Russia, Ukraine and Romania.
Ferdinand Kayser, President and CEO of SES ASTRA, said: "SES ASTRA stands for 25 years of excellence in Direct-to-Home-broadcasting. With the full acquisition of SES SIRIUS we have successfully expanded our business beyond our core markets and established our success model in Central and Eastern Europe. We are confident that the unified brand name will help us to further leverage on our success, to strengthen the ASTRA brand and to significantly drive our business in these important growth markets."
For more information please contact:
+ 352 710 725 500
About SES ASTRA www.ses-astra.com
SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe. The satellite fleet currently comprises 15 satellites. The ASTRA satellite system delivers services to more than 125 million DTH and cable households and transmits more than 2,500 analogue and digital television and radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With more than 120 High Definition (HD) channels on its main orbital positions, ASTRA represents the most important HDTV platform for Europe's leading broadcasters. The prime orbital positions for ASTRA are 19.2° East, 28.2° East, 23.5° East, 5° East and 31.5° East.
SES (Euronext Paris and Luxembourg Stock Exchange: SESG) wholly owns the market-leading satellite operators SES ASTRA and SES WORLD SKIES, and participations in Ciel in Canada, QuetzSat in Mexico as well as a strategic participation in satellite infrastructure start-up O3b Networks. SES provides outstanding satellite communications solutions via a global fleet of 44 satellites. For further information: www.ses.com