ON DIGITAL MEDIA CONTRACTS THREE TRANSPONDERS ON ASTRA

19.04.2010

Johannesburg (South Africa)/ Luxembourg, 19 April 2010. SES ASTRA, an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), announced today that it has signed a capacity agreement with South African pay-TV operator On Digital Media (ODM) for three transponders on its ASTRA 4A satellite, and has also contracted to provide the related broadcasting services via its affiliate ASTRA Platform Services.

ODM will use the capacity on ASTRA 4A to deliver TopTV, a new pay-TV bouquet that will be offered to South African viewers starting in May. In 2007, ODM was one of the four consortia that have been awarded a broadcasting license by the South African regulator ICASA. ODM is 20 percent owned by SES ASTRA.

ASTRA 4A carries six transponders for the African market covering Southern Africa from Nigeria to Cape Town. The contract with ODM brings the total capacity contracted on this satellite to five transponders, with ETV and Globecast previously having signed one transponder each.  

Ferdinand Kayser, President and CEO of SES ASTRA said: "We are very pleased that ODM has chosen ASTRA to broadcast its new and exciting channel bouquet to the South African market. ASTRA is known for decades for its excellence in Direct-to-Home (DTH) broadcasting and related services. We are therefore ideally positioned to support the launch of this new market entrant by delivering infrastructure and broadcast related services. We are confident that the new pay-TV offer will increase choice and variety in the South African market, and we wish ODM success."

Vino Govender, CEO of ODM, said: "With a staggered launch from May 2010, TopTV has recognised the need for value through choice TV, and as a result will offer different pay TV packages which have been created to meet the needs of subscribers with quality programming at affordable rates. TopTV will offer up to 55 channels at prices ranging from 99 to 249 Rand per month covering a broad variety of genres including general entertainment, news, sport, movies and gospel, to name a few. With our differentiated multi-channel subscription TV service, we will significantly expand the viewing choices for a larger portion of the population in South Africa."

About SES ASTRA                       www.ses-astra.com

SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe. The satellite fleet currently comprises 15 satellites. The ASTRA satellite system delivers services to more than 125 million DTH and cable households and transmits more than 2,500 analogue and digital television and radio channels. SES ASTRA also provides satellite-based multimedia, internet and telecommunication services to enterprises, governments and their agencies. With more than 110 High Definition (HD) channels on its main orbital positions, ASTRA represents the most important HDTV platform for Europe's leading broadcasters. The prime orbital positions for ASTRA are 19.2° East, 28.2° East, 23.5° East, 5° East and 31.5° East.

SES ASTRA is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG). SES wholly owns the market-leading satellite operators SES ASTRA and SES WORLD SKIES as well as participations in Ciel in Canada, QuetzSat in Mexico and satellite infrastructure start-up O3b Networks. SES provides outstanding satellite communications solutions via a global fleet of 41 satellites in 26 orbital locations. For further information: www.ses.com

For further information please contact:

Markus Payer
SES ASTRA
+352 710 725 500
markus.payer@ses-astra.com
 



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