Having formerly marketed SES satellite services separately under the SES WORLD SKIES and ASTRA brands, the integrated SES in the Middle East team will strengthen the company’s competitiveness in the Middle East and Africa region so it can better serve its existing clientele, which includes leading players such as Talia, Castor Broadcasting, DigitalSkys, Lunasat/IDMI and ICCES.
Customers will benefit by being able to tap into the enhanced, collective expertise and experience of the newly-formed team. This includes expertise in helping DTH customers grow their audiences gained from ASTRA’s 25-year history as the DTH leader in Europe, as well as experience in emerging markets gained from SES WORLD SKIES’ success serving customers in the most dynamic regions of the world for over 35 years.
The year 2011 will also see SES maintain its aggressive expansion of global fleet of satellites as it launches five satellites in a span of one year – two of which bringing replacement and incremental capacity to the Middle East region.
SES-4 will replace NSS-7 at 3380 E to bring a substantial increase in capacity to the region. SES-5 will be launched into the 50 E orbital slot and will bring incremental C-band capacity, making it ideal to support a wide range of services such as GSM backhaul, VSAT applications, and maritime communications to the Middle East. The satellite will also carry a high-powered Ku-band payload designed to support the growth of DTH in Africa.
SES will be speaking at the GVF MENASAT summit during Satellite MENA 2011. Deepak Mathur, VP Sales, South Asia & the Middle East will be delivering a presentation titled: “Global Satellite, Local Knowledge: a satellite operator’s perspective on demand drivers for MENA capacity” on Wednesday, 9 February. Keith Jennings, Director of Product Management will be presenting a DVB-S2 case study on Thursday, 10 February.
8-10 February 2011
SES stand: S-J24, Sheikh Saeed Halls
Venue: Dubai International Convention & Exhibition Centre