FIFA Confederations Cup breaks broadcasting records

Following a highly successful Confederations Cup tournament in Brazil, the SES Global Occasional Use team looks back at the highlights of this event, and ahead to 2014 FIFA World Cup, also set to take place in Brazil next summer.

The recent broadcast of the record-breaking FIFA Confederations Cup tournament, held from the 15-30 June 2013 in Brazil, was yet another astounding success for the football world. Television audiences for the matches throughout the tournament were on average 50 percent higher than in 2009, according to FIFA*. The final match between two of the world’s biggest football countries, saw Brazil take a 3-0 victory over Spain.

The extraordinary final was also reflected in the television audiences it attracted – FIFA reported that over 69.3 million tuned in to the final match across key markets, including Germany, France, the United States, and China, which is 11 million higher than the audience for the 2009 final in South Africa*. The exceptional demand for coverage of the tournament underlines its position as a major event on the global sporting calendar, and has provided a clear indication of the huge demand broadcasters can expect for the even more popular 2014 World Cup next summer.

Working with major international broadcasters and local partners, the SES satellites, NSS-806, SES-4, and NSS-7 were the prime carriers, utilizing both our C and Ku-band capacity to beam this event live to audiences around the world. This was further complemented by SES' robust network of teleports in prime locations around the world to enable a wider range of turnaround options for our customers. With bookings of over 1800 hours for the Confederations Cup, our seamless and reliable delivery demonstrates that SES is prepared take on the live, global coverage of next summer’s highly anticipated FIFA World Cup.

Samantha McCloskey, VP Global OU Services & Special Events, commented, “The Confederations Cup gave us the unique opportunity  to test new solutions, work with existing and new customers and develop local partnerships prior to the World Cup itself. SES satellites carried flawless, high-quality delivery of the exciting matches to audiences around the world.  I would like to thank our customers for entrusting SES with their live coverage. The entire team at SES looks forward to exceeding these results next summer to deliver the World Cup to an even greater worldwide audience.”

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