SES launched the first Ultra HD transmission in the new HEVC standard live from an ASTRA satellite at 19.2 degrees East. Together with its partners Harmonic, the worldwide leader in video delivery infrastructure, and Broadcom Corporation, a global leader and innovator in semiconductor solutions, it has pioneered the first Ultra HD transmission in the new HEVC standard. The HEVC standard features an up to 50 percent encoding efficiency improvement, compared to previous test broadcasts in MPEG-4 AVC (H.264).
The live demonstration for the first time broadcasts a full 3840x2160 pixel Ultra HD picture in HEVC, while previous demonstrations were either broadcast in H.264 or using 4 HD pictures in parallel. SES first live-broadcast a full 3840x2160 pixel Ultra HD picture using the MPEG-4 AVC (H.264) standard at IBC 2012.
To read more about the launch read press release here
To be a part of our new Ultra HD experience click here