The ANGA Cable Show Cologne, kicked-off this year on June 12th 2012. The three day event was attended by more than 440 exhibitors from 33 countries. It was the ‘place to be’ for broadcasters, manufacturers and operators as the event gave them the opportunity to present their latest products, technologies and innovations and to discuss industry trends like Smart-TV. This year 50% of more than 16.000 visitors joining the fair came from abroad.
The list of ANGA Cable exhibitors and visitors include some big names in the international media industry. It was the perfect opportunity for ASTRA Germany to liaise with many partners from the industry, major retail organizations, installers as well as existing and new customers. The event has, without a doubt, become the most important annual trade fair and networking event for the German market.
In addition to the generation of new business, ANGA Cable offers a fantastic opportunity to position SES as the exciting and highly innovative industry leader it is today. This was the ideal occasion to introduce SES’ new exciting product: SAT>IP. By means of an impressive 3D animation, as well as a live iPad demo to deliver the proof of concept, the advantages and functionalities of SAT>IP were comprehensively presented.
“The sheer amount of enquiries through all three days was overwhelming and the demand for information and details about SAT>IP was really stunning”, says Wolfgang Elsaesser, Vice president Sales, DACH. “I am totally convinced that SAT>IP will become a huge success for retail sales partners and we are dedicated to support the launch in Germany. SAT>IP will play a major role within all of our b2b communication and marketing activities.”