emergency.lu, the global multi-layer telecommunication platform addressing the challenge of worldwide rapid response capacity and preparedness for humanitarian emergencies has been exhibited at the DIHAD 2012. Dubai International Humanitarian Aid & Development Exhibition and Conference (DIHAD) took place from the 1st to 3rd April 2012 at the Dubai International Convention and Exhibition Centre in Dubai, UAE.
The Luxembourg ministry of foreign affairs, together with the Luxembourg Civil Protection and the World Food Programme, planned to set up the Emergency Telecommunication Cluster and signed a contract with SES in the frame of the ‘Emergency.lu’ programme.
The Emergency.lu platform is designed to quickly re-establish communications in remote areas isolated by natural disasters or other emergency situations.
The overall aim of DIHAD is to contribute to the further enhancement of technically sound and principled international humanitarian and development assistance. DIHAD endeavors to build bridges between various actors and countries from around the globe engaged in addressing needs of those affected by crises, disasters or the adverse effects of under-development. In addition, DIHAD strives to provide a platform where assistance providers can interface with relevant actors from the corporate and governmental sectors with a view to creating meaningful synergies in support of those in need.
The emergency.lu booth exhibited the rapid deployment solution made up of an inflatable antenna and NoSaCo rapid terminal. A special highlight at the booth was the newly produced emergency.lu video capturing the rapid deployment scenario. The video explains how a typical rapid deployment scenario in term of crisis or disaster takes place, including alerting, approval, pre-mission check, air transport, deployment, service usage and the benefits the solution.
The objective of being present at DIHAD were first, to follow-up of the last year's announcement made by the Luxembourg Ministry of Foreign Affairs, second, to promote emergency.lu and increase the visibility of the involved product and services, and third, to create new business opportunities.
The audience was primarily made up of NGOs and public authorities, mainly from the Middle East and Africa region. The most promising contacts were the UAE Red Crescent, CTG Global, International Islamic Relief Organization and Islamic Relief Worldwide.
The exhibition was a big success, with more than 150 new contacts at emergency.lu booth and furthermore, it significantly increased our visibility not only in the UAE but in the overall MEA region.
SES at DIHAD 2012