Growth Opportunities in Latin America with 67°W
The pay-TV markets of Latin America are seeing some of the world’s fastest growth rates. Despite the economic gloom around the world, direct-to-home application in this region is setting the pace among global markets. Brazil and Mexico alone now boast over five million DTH subscribers each, and these markets have seen quarter-on-quarter acceleration as high as 50 percent.
Moreover, a full 40 percent of homes in Mexico are subscribed to Pay-TV. Overall Latin America’s HD television grew to two-million subscribers in 2010, a figure that is projected to grow eight-folds in the next few years. SES leads the satellite industry with more than 1200 HD channels and 6200 TV and radio channels broadcasting from our fleet, and 433 of those reach Latin America.
To further enhance business opportunities in this region, SES has deployed AMC-3 to 67 West. This satellite, co-located with AMC-4, will span Mexico, Central America and the Caribbean, providing ample capacity to facilitate television distribution, high-speed broadband connectivity and government services. Together they will be able to offer 28 Ku-band transponders (36 MHz equivalents).
This highly sought-after position was demonstrated with Media Networks Latin America’s recent DTH capacity deal on AMC-4 to strengthen its reach across Central America and the Caribbean. MNLA has launched a new DTH wholesale pay-TV platform to support operators to reach new audiences with a combined lineup of international and regional HD and SD channels.
To further demonstrate our ongoing commitment to this dynamic region, in 2011, we opened new sales and support facilities in Mexico City to be closer to our customers in the Central American broadcasting and communications community.
The Latin American region is expanding rapidly and we are there for our customers, in space and on the ground, every step of the way.