At this year’s Samsung Africa Forum, SES (Euronext Paris and Luxembourg Stock Exchange: SESG) announced its collaboration with Samsung to drive digital broadcasting via satellite in Sub-Saharan Africa by introducing a LED television with an integrated free-to-air satellite receiver. It is anticipated that the TV will first be distributed in Nigeria, Ghana, Cote D’Ivoire, Senegal, Democratic Republic of Congo and Cameroon in August 2012 and additional countries will follow subsequently.
As a leader in the free-to-air market, SES delivers more than 60 free-to-air channels to more than 40 African countries. The launch of the new affordable Samsung LED TV Free Satellite therefore comes at a time when more free-to-air channels are becoming available in Africa.
Christoph Limmer, SES’s Senior Director of Marketing Development and Marketing in Africa believes that this collaboration, being the first of its kind, will not only bring digital content to more African consumers but encourage African broadcasters to launch more free-to-air content in the region.
SES the owner and operator of a rapidly growing fleet of 50 satellites plays a crucial role in providing Dutch television channels in The Netherlands.