India – the story of a progressive broadcasting market

Deepak Mathur - SES Sr VP Commercial Asia-Pacific and the Middle East

As we close in on the June 30th deadline of the government's digitisation project in the 4 key metro areas in India, Deepak Mathur, SVP Commercial Asia Pacific and the Middle East, shares his thoughts on some of the challenges and opportunities facing the Indian broadcasting market today.

The prospects of satellite communication thrive with the growing demands of India’s new global economy. SES is privileged to be able to play a role in enabling India’s economic growth. In conjunction with ISRO, SES satellites are home to the largest VSAT networks in India, with more than 120,000 VSAT terminals. The two DTH operators SES serves in india have a combined subscriber base of close to 20 million subscriptions.
Trends to Watch in India:
There are some exciting trends gaining traction that are sure to drive growth and optimism across the region. High resolution and regional content will greatly enhance the viewer experience with increasing relevance.  

Look to HD to gain significant traction over the next three to four years, as DTH audiences grow more discerning in their preference for HD, offering better picture quality over standard definition programming. HD content will help to usher in tiered programming packages, enhancing consumer choices and driving up monthly subscription rates.

By 2016, India will have 141 million pay TV homes, or 84% of total TV homes. With 22 official languages and eleven of them commanding well over 30 million speakers, tailored regional content will further entrench DTH throughout India and provide an additional layer of premium choices over the next three to seven years.  

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